The benefits of accurate home pricing are as follows:

• Faster sale
• Aligns with market data that buyer's use
• Generates more foot traffic at open houses
• Attracts more calls from prospective buyers
• Exposure to more buyers
• Attracts higher offers
• More money to the seller

There are a few reasons a seller will overprice their home:

• Inaccurate market data
• No need to move
• Leave 'Room to Negotiate'
• Bought property too high
• Over improved their house
• Comparison to neighbors house
• Emotional Attachment

If you overprice your home, buyers will know because they have access to the same market data as sellers. Here's what's likely to happen:

• The home generates little interest from prospective buyers
• Low ball offers even lower than the seller's floor
• House accumulates days on market
• Price cuts to try to regenerate interest from buyers
• Your home will inadvertantly make similar homes more appealing
• Prospective buyers fear something is wrong with the property
• Home becomes stale and buyers lose interest
• Seller ultimately looses time and money

Hiring Aura Realty Advisors is the first step in getting your home sold. Here's our benefits:

• We provide an accurate and current Comparative Market Analysis (CMA) which compares recently sold homes that are simliar in terms of location, size and price range
• We analyze the market data and come up with a pricing strategy
• There's no exact science to pricing Real Estate
• Keep in touch with local factors that could affect your home's value
• Determine the best time to list your home 
• Advise on staging, preparing your home for showings and marketing